Parents will save up to £500 a year as government action on how baby formula is displayed will help them choose the lower price infant formula that is right for them.
It comes ahead of the release of the government’s child poverty strategy, which follows the major move by the Chancellor to lift 450,000 children out of poverty in the Budget, News Cover reports, citing UK government.
The changes will help those who cannot - or choose not to - breastfeed their babies to provide them with the best possible start in life, alleviate child poverty and put hundreds of pounds back in parents’ pockets.
It follows a detailed market study from the Competition and Markets Authority (CMA) which found families opted for more expensive products and could be influenced by messaging on packaging that may be hard to verify.
Supermarkets and retailers will also get updated guidance, confirming the products can be bought using gift cards, vouchers, loyalty points and coupons - giving parents extra savings.
